Well, the rumor that was a MacBook that was <$900 was apparently mixed up with a new display monitor that Apple was releasing. But we wont know for sure until the Apple Event today. Why is this important? It means that Apple may not be positioning itself to gain a significant marketshare, rather continue delivering products that are superior to the competition at the same price points. So, its business as usual
The Market may very well be disappointed in this development. I am tempted to buy puts today in AAPL. The thing is Steve might release something that we had no clue about and blow us away in time for the holiday shoppers.
He may even mention the iPhone numbers as well... in any case it is a tough stock/option to trade.
I remain on the sideline... with thoughts that the rally was indeed, a relief rally. Earnings from a varying sectors point to a slowing economy. The Great Depression stuff was definitely overblown. That might have been the signal to buy the bottom on Friday and sell today on the relief.