Everything dropped from the opening green. And the street was disappointed in Apple's lack of a lower price point. Granted they do have a laptop starting at $999, but that is last years top line 'white' Macbook, not the new aluminum Macbooks. Look at any October put is was about a 1000% gain. Oh well... it seems like the rumors sites have become a nice way to position for these puts.
Apple implied that their new process for creating the new MacBooks will cut production costs. So, their guidance going forward could actually be impacted with this development. The other unknown is how much $$$ Apple is banking with their App Store for the iPhone & iPod touch. One has no choice but to position for a strangle. An easier proposition is what i am already holding (MSFT puts prior to earnings). And DUG calls were indeed a buy opportunity today.
Another missed opportunity... but the nice thing is there are more in the future.